"Fidelity #1 in Money Market Funds" Says Full-Page Ad in WS Journal. Fidelity Investments took out a full-page ad in yesterday's Wall Street Journal touting its money market mutual funds. We believe it is the first time a full-page money fund ad has run in The Wall Street Journal and the first time an ad has shown both institutional and retail money funds. The ad says, "Fidelity is #1 in money market funds. Managing more assets than anyone.... It's easy to see why. A broad selection of money market fund choices and consistent, strong performance.... So if you're looking for an alternative to stock market volatility or simply want the opportunity for your cash to work hard, consider a money market leader." The piece displays current 7-day yields and "% of Lipper peers beaten" over 1-, 5-, and 10-year periods in a table showing both its retail and institutional money fund lineups. (Most of the funds beat 90+% of their peers in the table.) It includes an 800 number, link to Fidelity.com/moneymarkets and of course disclaimer text. (It's on page A5.) Fidelity indeed manages far more assets than anyone in the money fund space, with Crane Data showing it with $365 billion in domestic U.S. assets. JPMorgan ranks 2nd with $224 billion; BlackRock is third with $220 billion; Federated is 4th with $204 billion; and, Vanguard is 5th with $182 billion.

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