Payden & Rygel Launches Media Campaign, Offshore Funds

Sep 04 07

Payden & Rygel Launches TV Ad Campaign and Introduces "Offshore" Money Funds. The LA-based advisor began a rare money market fund TV ad campaign for Payden Cash Reserves Money Market, which debuted today on CNBC. The campaign touts the fund's government-only investment policy and 5+% yield. "Investors today are seeking assurance, stability and no surprises when investing their money in what they believe are short-term liquid instruments," says the release. London-based Payden & Ryden Global also launched three enhanced cash funds -- sterling, euro and US dollar liquidity.

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